{"id":5335,"date":"2023-03-21T11:13:58","date_gmt":"2023-03-21T10:13:58","guid":{"rendered":"https:\/\/comdescurieux.com\/?page_id=5335"},"modified":"2023-04-28T10:41:41","modified_gmt":"2023-04-28T08:41:41","slug":"programme-2023-programme","status":"publish","type":"page","link":"https:\/\/comdescurieux.com\/programme-2023-programme\/","title":{"rendered":"Programme 2023"},"content":{"rendered":"

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Programme 2023<\/strong><\/span><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1679391115374{padding-top: 70px !important;padding-bottom: 40px !important;}\u00a0\u00bb]<\/p>\n

Le marketing exp\u00e9rientiel,<\/span><\/h3>\n

la cl\u00e9 pour vous diff\u00e9rencier de vos concurrents !<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1682669842939{padding-top: 10px !important;padding-bottom: 10px !important;}\u00a0\u00bb]<\/p>\n

Le mardi 9 mai 2023, la Com Des Curieux<\/strong> fait sont grand retour au Campus ISCPA de Toulouse !\u00a0<\/span><\/span>
\nCette nouvelle \u00e9dition sera l\u2019occasion de mettre en lumi\u00e8re la communication exp\u00e9rientielle<\/strong>, au c\u00f4t\u00e9 de nombreux experts du domaine.<\/span><\/p>\n

Inscrivez-vous d\u00e8s maintenant !<\/span><\/strong><\/p>\n

[\/vc_column_text][vc_btn title=\u00a0\u00bbJe m’inscris\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb color=\u00a0\u00bbblack\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fmy.weezevent.com%2Fcom-des-curieux-2023%3Ffbclid%3DIwAR1QQnIAfSs8lmv6Sct2D99rPWxP8l391xPgd3t7LzRdjB2w0fdmsVzgQbA|||\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1680211873027{padding-top: 10px !important;padding-bottom: 15px !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbblack\u00a0\u00bb el_width=\u00a0\u00bb80″ css=\u00a0\u00bb.vc_custom_1679391053854{border-right-width: 10px !important;border-left-width: 10px !important;padding-bottom: 50px !important;}\u00a0\u00bb][vc_row_inner css=\u00a0\u00bb.vc_custom_1679657287705{padding-bottom: 40px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1679657452646{padding-top: 20px !important;padding-bottom: 10px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1679657403557{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f5c700 !important;border-radius: 10px !important;}\u00a0\u00bb]<\/p>\n

Les interventions de nos experts<\/span><\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\u00a0\u00bb.vc_custom_1679657287705{padding-bottom: 40px !important;}\u00a0\u00bb][vc_column_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1682670377149{margin-top: 10px !important;margin-bottom: 10px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #262626 !important;}\u00a0\u00bb]<\/p>\n

Ouverture de l’\u00e9v\u00e8nement \u00e0 17h<\/span><\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_hoverbox image=\u00a0\u00bb5455″ primary_title=\u00a0\u00bb\u00a0\u00bb primary_align=\u00a0\u00bbleft\u00a0\u00bb hover_title=\u00a0\u00bbEn quoi consiste le marketing exp\u00e9rientiel ?\u00a0\u00bb hover_title_font_container=\u00a0\u00bbfont_size:18|color:%230a0a0a\u00a0\u00bb hover_title_google_fonts=\u00a0\u00bb\u00a0\u00bb el_width=\u00a0\u00bb90″ use_custom_fonts_hover_title=\u00a0\u00bbtrue\u00a0\u00bb][\/vc_hoverbox][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb.vc_custom_1682669886511{padding-top: 30px !important;padding-right: 20px !important;}\u00a0\u00bb]18h – 18h30<\/strong><\/span><\/p>\n

\u00ab\u00a0Le marketing exp\u00e9rientiel : les tendances et les innovations des exp\u00e9riences senso-digitales pour les entreprises\u00a0\u00bb\u00a0<\/span><\/p>\n

Une intervention de <\/span>Jean Philippe Abdou,\u00a0<\/span>CEO de l\u2019agence de marketing et de communication @Blanc flocon<\/a>,<\/span> avec une sp\u00e9cialisation sur la strat\u00e9gie exp\u00e9rientielle senso-digitale.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\u00a0\u00bb.vc_custom_1680212583153{padding-top: 40px !important;padding-bottom: 20px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb.vc_custom_1682671297403{padding-top: 30px !important;padding-left: 40px !important;}\u00a0\u00bb]<\/p>\n

18h45 – 19h15<\/strong><\/span><\/p>\n

\u00ab\u00a0Le son comme instrument de communication\u00a0\u00bb by ATS Studios<\/span><\/p>\n

Une intervention de Marie-Anne Berson<\/span>,\u00a0<\/span>Consultante en communication sonore \u00e0 @ATS Studios<\/a>, agence de conseil dans la cr\u00e9ation d’identit\u00e9 sonore.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_hoverbox image=\u00a0\u00bb5430″ primary_title=\u00a0\u00bb\u00a0\u00bb hover_title=\u00a0\u00bbL’exp\u00e9rience sonore, puissant vecteur de communication\u00a0\u00bb hover_title_font_container=\u00a0\u00bbfont_size:18|color:%230a0a0a\u00a0\u00bb hover_title_google_fonts=\u00a0\u00bb\u00a0\u00bb el_width=\u00a0\u00bb90″ use_custom_fonts_hover_title=\u00a0\u00bbtrue\u00a0\u00bb][\/vc_hoverbox][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\u00a0\u00bb.vc_custom_1679655013007{padding-top: 40px !important;padding-bottom: 40px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_hoverbox image=\u00a0\u00bb5420″ primary_title=\u00a0\u00bb\u00a0\u00bb hover_title=\u00a0\u00bbLe marketing olfactif, un \u00e9l\u00e9ment cl\u00e9 de la communication sensorielle\u00a0\u00bb hover_title_font_container=\u00a0\u00bbfont_size:18|color:%230a0a0a\u00a0\u00bb hover_title_google_fonts=\u00a0\u00bb\u00a0\u00bb el_width=\u00a0\u00bb90″ use_custom_fonts_hover_title=\u00a0\u00bbtrue\u00a0\u00bb][\/vc_hoverbox][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb.vc_custom_1682671149571{padding-right: 20px !important;}\u00a0\u00bb]19h30 – 20h<\/strong><\/span><\/p>\n

\u00ab\u00a0M\u00e9diatisation olfactive : l\u2019odeur comme vecteur de communication\u00a0\u00bb <\/span><\/span><\/p>\n

Une intervention de Pierre B\u00e9nard, parfumeur – cr\u00e9ateur de parfum, et expert dans les mati\u00e8res premi\u00e8res naturelles.<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1682670461529{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #262626 !important;}\u00a0\u00bb]<\/p>\n

20h – 22h : Ap\u00e9ritif d\u00eenatoire et moments d’\u00e9changes<\/span><\/strong><\/p>\n

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Les stands de d\u00e9monstration<\/span><\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1682669996005{padding-top: 40px !important;}\u00a0\u00bb]Cette ann\u00e9e, la Com’ Des Curieux innove dans son programme ! Pour vous permettre d’\u00eatre immerg\u00e9 au plus pr\u00e8s de la communication exp\u00e9rientielle, des stands seront pr\u00e9sents de 17h30 \u00e0 20h, pour vous permettre de d\u00e9couvrir un univers sensoriel unique.<\/span><\/p>\n

L\u2019occasion pour vous d’avoir une vision des outils du marketing experientiel disponibles, que certains professionnels auront \u00e0 c\u0153ur de vous faire partager !<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1680111480400{padding-top: 20px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″ css=\u00a0\u00bb.vc_custom_1680211686067{padding-bottom: 10px !important;}\u00a0\u00bb][vc_column_text]\"\"[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4″][vc_column_text css=\u00a0\u00bb.vc_custom_1682670002244{padding-top: 30px !important;}\u00a0\u00bb]\u00ab\u00a0Le marketing sonore : un sens dans votre communication\u00a0\u00bb<\/span>
\nMarie-Anne Berson, consultante en Communication sonore chez ATS Studios, et\u00a0<\/span>Laurent Gaulard, directeur R\u00e9gional chez ATS Studios.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1682670801661{padding-top: 20px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″ css=\u00a0\u00bb.vc_custom_1680212609382{padding-bottom: 10px !important;}\u00a0\u00bb][vc_column_text]\"\"[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4″][vc_column_text css=\u00a0\u00bb.vc_custom_1682670288797{padding-top: 30px !important;}\u00a0\u00bb]\u00ab\u00a0L’\u00e9v\u00e8nementiel : cr\u00e9er et animer le lien avec vos clients\u00a0\u00bb<\/span>
\nAlexandra Fournier, animatrice marketing et \u00e9v\u00e8nementiel chez Karos<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1682670807146{padding-top: 20px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″ css=\u00a0\u00bb.vc_custom_1680253626755{padding-bottom: 60px !important;}\u00a0\u00bb][vc_column_text]\"\"[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4″][vc_column_text css=\u00a0\u00bb.vc_custom_1682670215811{padding-top: 30px !important;}\u00a0\u00bb]\u00ab\u00a0Le Design Sprint : une approche innovante pour vos projets digitaux\u00a0\u00bb <\/span>
\nJulien Bonzom, UX Designer\u00a0chez APPSTUD et Vice-pr\u00e9sident du CLUB DE LA COM<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbblack\u00a0\u00bb el_width=\u00a0\u00bb80″ css=\u00a0\u00bb.vc_custom_1680253574575{border-right-width: 10px !important;border-left-width: 10px !important;padding-top: 10px !important;padding-bottom: 50px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1682670709087{padding-top: 30px !important;padding-bottom: 30px !important;}\u00a0\u00bb]<\/p>\n

Pour ne rien rater de l’\u00e9v\u00e8nement, <\/span><\/strong><\/h5>\n
nous vous donnons rendez-vous le mardi 9 mai 2023, d\u00e8s 17h, au Campus ISCPA de Toulouse !<\/span><\/strong><\/h5>\n

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